ARTICLE MANAGER/INFORMATION PAGES
Sites that contain alot of content have a definate advantage over other websites. With the content manager, you can add information pages such as about us, shipping, f.a.q, as well as aricles about your products and industry. Loading your site with products and product descriptions is not enough to make it stand out from the crowd, you need lots of information. The more pages of information you have, the better. Here are the two main reasons for this:
Search engines rely on written content to determine what your page is about. Written content assists seach engines in placing your website in the search results for specific search terms. E.g a person looking for laminate flooring might search on the term "buy laminate flooring". Most likely the top results for this search term will be laminate flooring review sites and other information sites on laminate flooring and not online stores that sell laminate flooring. This is because search engines value information and most online stores display products with descriptions and very little other text i.e they lack content. The more information you have on your site the better your chances of acheiving good results in the search engines.
Content assists in attracting new customers. Aside from the search engine value, content is indespensible in attracting new clients. Most people spend a fair amount of time each day looking up information on the internet. Similarly when making a purchase, people do their research first. Add conetnt about your products, services and industry to your website and you will have a better chance of appearing in the search results while people are doing their research.